Why hits just don't measure up ECommerce Articles | July 16 Wholesale Rayshawn Jenkins Jersey , 2009 The term hits can be traced back to tradeshow venues, the passing visitors (or traffic) and the interaction between both parties. To gauge a venue's daily progress, managers would refer to each visitor touch-point as a hit.
Way back in March '02 - eons ago - I was at the Naperville Business Expo. I met several interesting people, rapped with the small business community and hunted down those tasty finger foods.
It was a lot of fun.
What I remember most vividly was my lengthy conversation with a Marketing manager outside her venue. She told me about her company's Web site, its new features and how hard her team worked to pull it all together. I was genuinely impressed.
And then she hit me with it.
She told me her Web site had over 84 Wholesale Forrest Lamp Jersey ,000 hits and nearly knocked me over with enthusiasm. I was stunned! Not because her hit count was so strong, but because all that hard work deserves a better measurement system.
We chatted a bit longer and in no time she was thinking about a better way to quantify her Web site traffic.
Demystifying the term 'hits' -
Let's take a look at where this term came from, what it really means to a Web site and why it's not so helpful.
The term 'hits' can be traced back to tradeshow venues, the passing visitors (or traffic) and the interaction between both parties. To gauge a venue's daily progress, managers would refer to each visitor touch-point as a hit. These hits represented activities such as conversation with a prospective customer Wholesale Dan Feeney Jersey , handing out a brochure, taking a business card, collecting survey data, etc.
Hits migrate to the Web -
When analysis software was first developed, 'touch-point' counting was considered the best way to measure Web site traffic. Even though counting hits didn't actually count the number of eyeballs looking at an individual Web page Wholesale Mike Williams Jersey , the marketplace embraced the term and misused it.
Here's what a hit really is...
Similar to tradeshow interaction -- including snacking on a venue's finger foods -- Internet users interact with Web pages. Each time a file is requested from a Web server through a Web browser, one hit is registered.
Likewise, when a single Web page holding 9 graphic files is requested, the Web server records 10 hits. (One hit for the Web page, 1 hit for each graphic.)
Contrary to popular belief, tracking hits is not the best way to count Web site visitors. The most accurate way is via page impressions, unique visitor sessions or cookies. If you can count visitors accurately, you're on your way to measuring Web site effectiveness.
To Be a Great Man Is a Dream for All Marketing Articles | August 10, 2012 We all want to be impressed in big moment in our lifetime. However Wholesale Keenan Allen Jersey , not all of us can do that simply by wearing a piece of shining crystal jewellery, say a piece of crystal necklace. Instead of making yourself outstanding at those grand moments, you lose your face and feel shamed simply by making minor mistake.
We all want to be impressed in big moment in our lifetime. However, not all of us can do that simply by wearing a piece of shining crystal jewellery, say a piece of crystal necklaces. Instead of making yourself outstanding at those grand moments Wholesale Melvin Ingram Jersey , you lose your face and feel shamed simply by making minor mistake.
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Recently, the popular topics about sports may simply the Olympic game now being held in London. Different athletes get world fame by getting different medals, some gold one, silver medals or even the bronze medals. People from all the over give applause for their excellent performance at the Olympics. However, they may be not known by us if they lose the game or do not perform well enough. People watch their best show at Olympics Wholesale Joey Bosa Jersey , but how many we understand how much work they have done and how much practice they have made to win at this fiercest sports competition at human history?
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