Bekanntmachungen » Of course

You are serving great food. Your establishment is new Anze Kopitar Jersey Womens , spotless and inviting and yet you are not getting the repeat visits that you expect. What's up? What's going wrong?


The answer may lie with your people skills?


Why do people come to your restaurant? By now you should know why people frequent your restaurant?or at least you should know why they don't.


They do not come for cheap food. It's cheaper at home and there is certain to be cheaper restaurants than yours.


They certainly come to eat different foods that they cannot make at home but there are plenty of similar restaurants to yours.


So you will have worked out your ?unique selling benefit? and you will have marketed that. They don't come back and you have to discover what it is that is not providing the benefit that they were expecting.


Often the answer is with your people. Customers come for the total experience. It will not matter whether the food is excellent and the coffee outstanding if the waiting staff is unfriendly and distant. Their evening will have been ruined and they will not come back again.


When you employ front-of-house employees their technical skills are not as important as their attitude.


You can teach a person the technical skills but it is almost impossible to teach them to change their attitudes. If your applicant finds it difficult to smile during her interview then she is certain to be an unsmiling distant waitress. She is not for you.


A warm and friendly applicant with little experience is by far the better prospect.


What about your own people skills? In our consulting we quite often see managers whose dealing with patrons is excellent but with staff and others atrocious.


Never give your staff a 'dressing down? in front of customers. It makes customers uncomfortable at best and downright angry if they have established a rapport with the staff member.


Your attitude toward staff should be one that leads them to better service and higher morale.


Will they ever need strong criticism? They sure will?but keep it between yourselves.




The 3 Most Popular Online Business Models ECommerce Articles | May 19, 2005
... 2005 Gobala ... all the noise and hype on the Internet today, not many people realize that all the ideas and ... you can find are petty much useless if you don't first unders


Copyright 2005 Gobala Krishnan

Amid all the noise and hype on the Internet today Drew Doughty Jersey Womens , not many people realize that all the ideas and techniques you can find are petty much useless if you don't first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don't understand how to apply it to YOUR business.

The 3 most popular business models are:

1) Affiliate Marketing

This is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy Jeff Carter Jersey Authentic , giving them instant commissions. Affiliate marketers don't carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.

When you consider that those are the top three things people want to avoid Tyler Toffoli Jersey Authentic , it's no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it's because of affiliate programs.

Even though there are so many affiliate marketers out there Martin Frk Jersey Authentic , only 5% ever make any money and only 1% makes big money. The "Super Affiliates" do it very differently from all the other millions; therefore they earn the big checks. You can get a good idea of how to be a good affiliate marketer here: http:affiliatemarketing.sitesellglobalmillionaire

2) E-book and Information Publishing

Sitting at the other end of the spectrum, e-book authors need to be more disciplined in their approach to Internet marketing. Of course, they also need to invest more than affiliates do. While affiliates can get away trying to "get something for nothing" the same is not true for the e-book type of business.

If you're thinking about publishing and selling your own e-book online Derek Forbort Jersey Authentic , and you think it's going to be easy, think again. You'll need to learn a lot more than affiliates are required to. You'll need to spend some amount of money getting your business up and running. However, when you do it right Alex Iafallo Jersey Authentic , the payoff in this online business model is much more rewarding.

The reason why e-book marketers and "Infopreneurs" make more money is simple; they have very, very low production and maintenance costs. Anything digital doesn't cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin e-books, and you can even recruit an army of affiliates who are more than willing to do all the selling for you.

Of course Ilya Kovalchuk Jersey Authentic , it's not as easy as it sounds, but the point is, when done properly Adrian Kempe Jersey Authentic , the "E-book Publishing" model is a truly profitable business. You can learn more about e-book publishing at http:egoods.sitesellglobalmillionaire

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