The Marketing Power of Testimonials Business Articles | December 1 Cheap Kareem Martin Jersey , 2007 Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to ...
Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to your prospects from their peers attesting that your servicesproducts actually work. If you say you are good at what you do, it's self serving. But, if others say you are good...it's credible.
Providing testimonials from current and prior customers of their actual problem and the specific results from your company enhances your company's credibility. It's not enough to say that you solve problems - you have to show your prospects the direct results of other people. Testimonials offer proof that you are the real deal.
People receive a lot of information and they are often skeptical. But, they will be more inclined to buy from you if you show examples of their peers who have achieved positive results. An effective testimonial is filled with specific benefits and substantiates the claims you are making. Whenever possible Cheap Nate Solder Jersey , testimonials should offer tangible, quantified results. (ex: I lost 65 pounds, I raised my income by 42%, I saved $300 Cheap Alec Ogletree Jersey , and so on.) To show it comes from a real person, a good testimonial includes a first and last name, a city and state, a business name Cheap Riley Dixon Jersey , their industry, and a website URL.
Be sure to ask people for a photograph. You can add their picture next to their testimonial in your office or a in brochure. It's a great strategy for your website's testimonial section. And, you can take your website to a higher level of interactivity by including audio and video for an even greater impact. If you want to include audio testimonials on your site, I recommend Audio Acrobat for an easy-to-use recording system.
If you are offering a new product or just starting your business Cheap Curtis Riley Jersey , you can contact business associates and offer them a free session or product sample to try. In exchange, ask them for a heartfelt testimonial. Most of the people you contact will be delighted to do a trial run of your offering and provide a testimonial.
On your website, your brochure, and in your presentations Cheap Jon Halapio Jersey , provide testimonials from current and prior customers of their actual problem and the specific results from your company. These third-party endorsements work to sell for you - even when you are not around. Your testimonials also help close the sale with prospects. Depending on your type of business, you can even cover your walls with pictures of happy customers. Or you can create a notebook that shows pictures of customers with your products.
Even after you've been in business for a while, don't stop collecting testimonials. You can use an autoresponder service like Professional Cart Services to automatically follow up with a customer who has purchased something from you to ask them how they are doing. Ask them to provide a testimonial. Incorporating a testimonial into an advertising campaign andor direct mail marketing is also very effective.
You'll find that incorporating the power of social proof into your marketing arsenal will help spread word-of-mouth advertising. It will also help you easily close sales. Often, a person will review your testimonials and be prepared to buy before you've even met. The reward of collecting testimonials is always worth the effort!
The island country of Mauritius is replete with a buzz of sporting Cheap Landon Collins Jersey , adventure as well as nightlife activities apart from the clear blue waters of the ocean washing the white sands to create some of the most fabulous beaches in the world. Formed out of the volcanic activities, the island is a curious mixture of the sea beaches and the crags and the ridges that encompass the lush green undulating valleys. You can never get enough of the beaches here and when you turn to the lands, the beauty and the possibilities that they offer are too good to resist.
Going for a package deal
Most leading tour companies offer Mauritius holiday packages that are inclusive of the flight fare by the select airlines, accommodation and the primary meals. There is often a combination of the north Cheap Sterling Shepard Jersey , south and the east tours that aim to cover most important spots of the scenic island country. There is also the leisure time included for you to explore the markets with your family and pick up the interesting souvenir. In your free time, you can try your hands at one of the watersports that is also an attraction while on holiday in the island.
With enough time and space
If you are opting for a Mauritius honeymoon package, choose one that gives you enough time to be on your own while also taking you on a tour of the island places. Most such packages will last for about six to seven days so that you get enough of the pristine beaches and also enjoy your time together in the upstart cities. The north is the most popular tourist destination, and the Grand Baie has some scintillating nightlife that you can enjoy together while basking in the tropical sun during the day. You can sit together in one of the plush island restaurants and admire the life pass by as you savor the lip-smacking dishes.
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