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5 Marketing Lessons From the 'King of Make-up' - Max Factor ECommerce Articles | August 21 Cheap Air Max TN , 2008 Did you know that Max Factor was a marketing genius? You won't believe the strategies he used to get the rich and famous clamor for his services and products. His strategies can be simply replicated in your business to attract all the new and repeat clients you want. Here is how...
Copyright (c) 2008 Adam Urbanski
Did you know that Max Factor was a marketing genius? Yep, the Polish-born emigrant-turned-cosmetic-industry-giant virtually pioneered the make-up business as we know it today. And you won't believe the strategies he used to get the rich and famous of his era to clamor for his services and products.
But what's even more important is that his strategies can be simply replicated in your business to attract all the new and repeat clients you want. Here is how...
Five marketing lessons from Max Factor.
LESSON 1 - Transform ordinary people into dazzling super- stars. .
That's what Max did - he turned ordinary people into movie stars. Whether he knew it or if by pure accident, Max tapped into one of the most powerful marketing weapons - the human desire for fame and fortune.
He wasn't selling make-up. He sold a chance to be a bit more like Bette Davis Cheap Air Max 90 , Marlene Dietrich, Judy Garland or other famous movie stars of his time.
Simple, right? But take a look at all your marketing materials...
- Are they promoting what you do or what people get out of working with you?
- Are you boring people with lengthy descriptions of your company's consulting approach or painting an exciting vision of the dazzling success you could help them achieve? they will benefit from your help.
But find a structured way to illustrate the need for your services and watch the resistance melt away.
- Create an assessment to quickly gather critical data and present your findings in a visual way. Create a table or a chart that allows people to see at a glance what's "wrong" with them.
-Develop an online quiz your web visitors can take to discover their competencyneed in the area of expertise you provide. - have a list of standard value-building questions you always ask during your sales presentation.