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Increase Sales By Flying Under Your Prospects' "Radar Defenses" Marketing Articles | December 19, 2002 How do you persuade someone to do what you want them to do?A whole world of ... exists around us trying to dothat every minute of the day. Do you even notice ... or, like your ... h
How do you persuade someone to do what you want them to do?
A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects Melker Karlsson Jersey Authentic , have you subconsciously set up a system of "radar defenses" against the daily bombardment of marketing messages?
Take a minute and count up the advertising methods which fight for your attention (and money) every day. Just the basic list includes:
· Yellow page ads
· Newspaper and magazine ads
· Postcards, catalogs, and direct mail circulars in your "snail mail" box
· Radio pitches interrupting the flow of your favorite songs
· TV ads - about 20 minutes worth per hour now
· Hundreds of storefronts, "mega" malls, and strip malls
· Highway billboards by the thousands
· Circulars hung on your doorknob
· Illegal signs on stop signs and telephone poles
· Legitimate email messages
· Spam email or UCE (unsolicited commercial email)
Just these 11 sources can overwhelm your brain with marketing messages. Like trapped rats Kevin Labanc Jersey Authentic , people develop defenses against this never-ending onslaught. They throw up a wall or a "radar defense" that goes into action the minute they smell a "pitch" or a sales job. Don't blame them. We all do it!