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The following do's and don'ts are rules-of-thumb to deploy when writing advertising headlines. There is no black and white to it as such, but tests have revealed what works best.

Do

Keep it as concise as possible Make it as big as you can Get Emotional Be provocative Use bold colors Experiment Set it apart from the ad copy Challenge the reader

Don't Use jargon or slang Use punctuation Use light colors Follow grammar rules Stick to one headline per campaign Use exclamation marks

We hope you will find this useful in planning your ad campaign. For more tips see the links at the bottom of this page.

For a fail-safe method to getting the best results guaranteed have a look at The 9-Step Plan to Advertising Success, available at

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This article may be reprinted in full as long as all links are kept intact.

Copywright Datsmart Ltd. 2005


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Global and China Impact Wrench Market 2016 Industry Growth, Opportunities and Forecast by 2021 Business Articles | July 11, 2016

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